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Professional Program


Bachelor of Arts in Mass communication, Advertising and Journalism

It prepares individuals for one of the most fast growing industry of today’s time-Media Industry. It provides in-depth knowledge and understanding of the mass media which will not only employ him but will also bring job satisfaction. It provides scope to individual to use his/her imagination, creativity & innovation in their assignments.

Programme B.A.MCAJ (Bachelor of Arts in Mass communication, Adv. & Journalism)
Programme Code 314
Duration Min. Duration 3 Year
Max. Duration 6 Years
Eligibility Criteria 10+2 in any stream or equivalent
Fee Head For Indian Students
Tuition Feee Rs.35,000/- per semester
Examination Fee Rs. 1000/-

Semester I

Code Subjects Credits
BAMCAJ11 Principles of Communication- I 3
BAMCAJ12 History & Industry of Mass Communication 3
BAMCAJ13 Reporting & Editing 3
BAMCAJ14 Communication Skills 3
BAMCAJ15P Reporting & Editing Practical 2
BAMCAJ16P Project-Viva 2
Total 16

Semester II

Code Subjects Credits
BAMCAJ21 Mass Communication: Concepts and Processes 3
BAMCAJ22 Reporting Techniques & Skills 3
BAMCAJ23 Editing: Concepts & Processes 3
BAMCAJ24 TV Journalism 3
BAMCAJ25P Practical 4
Total 16

Semester III

Code Subjects Credits
BAMCAJ31 Basics of Camera, Lights and sound Television 3
BAMCAJ32 Advertising and Public Relations 3
BAMCAJ33 Press Laws and Media Ethics 3
BAMCAJ34 Event Management: Principles & Methods 3
BAMCAJ35 Information Technology 2
BAMCAJ36 Practical 2
Total 16

Semester IV

Code Subjects Credits
BAMCAJ41 Global Comparative Media 3
BAMCAJ42 Television Production: Idea to Screen 3
BAMCAJ43 Computer Application For Journalism 3
BAMCAJ44 Print Media & Photo Journalism 3
BAMCAJ45 Practical 4
Total 16

Semester V

Code Subjects Credits
BAMCAJ51 Advertising: Concepts & Principles 3
BAMCAJ52 Cyber Journalism 3
BAMCAJ53 Radio Techniques 3
BAMCAJ54 Organization & Management 3
BAMCAJ55 Practical 4
Total 16

Semester VI

Code Subjects Credits
BAMCAJ61 World Media Scenario 4
BAMCAJ62 Government information System 4
BAMCAJ63 Media Research 4
BAMCAJ64 Project Report 4
Total 16
UGC Approved Industry Integrated Courses|PhD|MPhil|MTech|M.Arch|B.Arch|B.Tech|B.Ed|M.Ed|Hotel Management|Journalism and Mass Comm.|

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